With a combination of paid ad and content strategies, here are some of my proud examples of growing the socials within a short period of time:
1. Touch Ceramics
Facebook followers increased from 3,000 to 7,000, and Instagram followers surged from 500 to 4,800 within 6 months after joining the Gallery. From creative direction to content creation and paid ad strategy. I did everything myself, and I am proud of the results.
2. WOMANBOSS
As the former Social Editor of WMNBSS, I built the Instagram account from scratch. By adopting the content-driven strategy, we share relevant stories about the Good Life, and the happenings at our unique space. I didn't spend a penny on ad but successfully grew from 800 to 2,400 in two months. I also recruited over 30 brand partners who joined the WMNBSS community in the first month (when they didn't know much about the project!)
3. Filmforweirdos
My personal writing project on Facebook and Instagram. Attracted over 15,000* followers so far.
*FYI, not many people from Hong Kong enjoy reading over 1,000 Chinese characters** on a post. If you take this into consideration, my page actually grows very well.
**I write much shorter pieces for companies, but if you want me to write more, I am more than happy to do so.
4. Artsforweirdos
My another page writing about art. Created a few months ago trying to bring curated art experience on social media. Only shared 8 original posts so far and have 1,300 followers already. Not bad right?